.png){kind=logo}
Modern brands deserve modern fragrances.
We've learned to translate the ancient wisdom of scent into a new language where science and nature speak as one voice.
We recognize that exceptional scents must be both emotionally resonant and scientifically precise — where molecules make memory.
We offer speed and accessibility to great fragrances. We work with brands of all sizes, and we move as fast as you do.
High-speed
Olfactory Intelligence (OI) translates your vision into a starting formula in seconds.
Full robotic automation speeds the sampling process.
Design and iteration create desirability.
Accessible
We work with brands of all sizes and stages.
Launch your first scented product with us, or expand your established portfolio.
Quick, transparent feedback loops.
Bespoke
All fragrances start and end with a human touch, augmented and made precise with OI.
Access to world-class master perfumers.
Safe, clean, ethically-sourced palette of ingredients.
Scents for endless lifestyle applications
Fine fragrance
Aerosol, room sprays
Laundry (detergent, softener, dryer sheets)
Coming soon: reed diffusers, candles, beauty
A simple process for superior results
brief
first sample
feedback
iterations
product
order
What our partners are saying
We’ve loved working with Generation. They are super innovative, fast, and easy to work with. They’re changing how fragrances are being made, with their unique combination of AI technology, new molecules, and the creative skillful hands of master perfumer Christophe Laudamiel. Can’t wait to present Annindriya newest fragrance creation to the world.
— Tanja Deurloo
Founder & CEO, Annindriya
