Generation is a new fragrance house, backed by Osmo’s revolutionary Olfactory Intelligence (OI) technology.

We've dissolved the false boundary between technology and artistry, finding a more profound truth: that all scent, whether born of algorithm or inspiration, speaks to the same yearning — to capture fleeting moments and translate the ineffable into something desirable.

Scent design is now for all.

Alex Wiltschko

Founder and CEO

Alex Wiltschko is Founder and CEO of Generation, the world’s first AI powered fragrance house. Using Osmo's proprietary Olfactory Intelligence (OI) Generation is bringing scent creation to everyone.

Christophe Laudamiel

Master Perfumer

Osmo's Master Perfumer since 2023. An industry veteran, he has a career spanning collaborations with industry giants like Procter & Gamble, creations for iconic brands like Tom Ford, Thierry Mugler, Ralph Lauren, Abercrombie, and compositions for Davos World Economic Forum and the Guggenheim museum. He has earned accolades including a Lifetime Achievement Award for his dedication to perfumery's artistry and ethics.

Florence Bagneris

VP Fragrance Sales

Previously Vice President of Fragrance Sales at DSM Firmenich and leader of cosmetic ingredients at Induchem USA (now Givaudan), Florence has driven growth and strategic partnerships for global and local clients including Estée, Coty, L'Oreal, Glossier and Interparfums among many others.