Case Studies

The Vision

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Alice Panikian, former Miss Canada and clean beauty influencer, set out to create a fragrance that honored her Bulgarian heritage and her late mother, while staying true to her commitment to clean beauty and personal health—a commitment that deepened after her diagnosis with endometriosis, which sparked her advocacy for health and ingredient transparency.

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Having experienced firsthand the risks associated with undisclosed ingredients in conventional fragrances, particularly due to the "fragrance loophole," Alice sought complete assurance that her scent would be free of hormone disruptors and allergens. The fragrance she envisioned needed to capture the emotional experience of walking through blooming cherry blossoms in Prospect Park, Brooklyn, embodying the spirit of spring, heritage, and a woman redefining beauty standards.

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Advantages of AI

• 24/7 Availability: AI can provide support at any time, enhancing customer experience.
• Cost Efficiency: Reduces the need for large customer service teams.
• Data Insights: AI can analyze customer interactions to improve services.

AI is transforming customer service, making it more efficient and responsive to customer needs.

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